Which is Better ?
If your website’s aim is to reach a global audience, then “.com” is better for you.
And if your business’s main focus is to build a strong presence in Australia, then “.com.au” is better for you.
Understanding
.com
“.com” is called the king of domain extensions, because it presents businesses at a global level.
Businesses whose ambitions are to capture the international market basically use the “.com” extension.
.com.au
The “.com.au” is an Australia’s country specific domain extension.
Businesses whose Australian customers are based use “.com.au”.
When to Choose .com ?
Global Reach
If your business’s targeted customers are in multiple countries, then “.com” is the best option for you.
Because “.com” extension helps businesses to get universally recognition.
Professional Credibility
The “.com” extension shows professionalism.
Users on the Internet trust “.com” extension the most, so your business has a strong and credible online presence.
Flexibility
If you plan to grow your business on an international level in the future, “.com” is a flexible option.
Best For
Global Business
International E-commerce Websites
Personal Blogs Whose Targeted Worldwide Readers
When to Choose .com.au ?
Local Trust
For Australian people, “.com.au” domain extension creates an instant connection.
So that local trust is built among people.
SEO Benefits
Google prioritizes country specific domain extensions over country-based searches.
So the “.com.au” extension increases your website’s chances of ranking in Australian-based searches on Google.
Best For
Australian Startups and Businesses
Local Service Providers Like, Gyms and Cafes
Websites Targeting Australian Consumers
.com vs .com.au : Difference
| Feature | .com | .com.au |
|---|---|---|
| Audience | Global | Australian |
| Trust Factor | Universally recognized | Trusted by Australian users |
| Brand Image | Ideal for worldwide branding | Strong local branding |
| SEO Impact | Great for global visibility | Better for Australian searches |
How to Choose The Right One For You ?
Ask Yourself :
Who is your Audience ?
What is your business focus ?
Is your preferred domain name available ?
What if You Can’t Decide ?
Solution : Buy Both
Buy both .com and .com.au domain extensions to protect your brand.
Redirect one to another based on your brand vision to capture all potential traffic.
In the end, Keep visiting our website for the rest of the High-Quality Content.